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009: Learn What (and How) to Post on Facebook and Instagram Hiscox reports Instagram has overtaken Facebook as the top social platform for the online art market – here’s our top Instagram marketing tips for artists. SUBSCRIBE Show NotesResources mentioned in the episode.Watch this video demonstration to see the Instagram hashtag strategy in action.Here it […]
Continue reading008: AOV and the “Shoot First Ask Questions Later” Technique Average order value, the (only) three ways to increase your sales, and encouragement to stop thinking and start acting. SUBSCRIBE Show NotesResources mentioned in the episode.See the Multi-Panel Wall Art feature in action in this post. Amazon’s favorite method of increasing AOVTake a listen to AMP […]
Continue reading007: The Mother’s Day Marketing Playbook How to market your art online and position yourself for Mother’s Day sales. A step-by-step plan you can follow. SUBSCRIBE Show NotesResources mentioned in the episode.Learn how to resend an email to everyone that didn’t open it (using MailChimp) in this post. More on combining Email and Facebook techniques in […]
Continue reading006: The Facebook Ad + Email Hybrid Sales Technique for ArtistsA cost-effective technique for artists to get started advertising on Facebook – who to target, what to say, and other do’s and don’ts. Show NotesResources mentioned in the episode.Art StorefrontsLearn how to import your email list into a Facebook Audience in this blog post. If you’re […]
Continue reading005: Building Your Email List Offline with the “Fishbowl Technique” Capitalizing on the tried-and-true Fishbowl Technique at art shows – how to collect the leads, and what to do with them afterwards. SUBSCRIBE Show NotesResources mentioned in the episode.More on the differences between cold, warm, and hot traffic in Episode 003. Check out artist Randy Hufford using […]
Continue reading004: Pivoting to Find Your Niche with Artist William K. Stidham Bill Stidham on changing subject matter, finding an audience, and hitting the pavement to build a sustainable online/offline hybrid art business. SUBSCRIBE Show NotesResources mentioned in the episode.Bill Stidham’s websiteBill lives in San Miguel de Allende, where Patrick happened to stop by his galleryA few relevant articles on […]
Continue reading003: Not All Traffic Is Created Equal – An Intro to Facebook Traffic Thinking about your traffic in terms of cold, warm, and hot segments – plus how to effectively advertise to each of them on Facebook and Instagram. SUBSCRIBE Show NotesResources mentioned in the episode.This episode is a continuation of 002: Why Most Artists Fail at […]
Continue reading002: Why Most Artists Fail at Facebook Ads Advertising on Facebook is so powerful for artists – so why do most fail at it, and how do you run a successful campaign? SUBSCRIBE Show NotesResources mentioned in the episode.For an introduction to creating romantic content, check out our playbook. Then take some time to watch our Office Hours […]
Continue reading001: How to Combine Online and Offline Selling with Artist Kim Vergil Learn how to combine online and offline art selling tactics. How to stack a number of small wins into a big win. SUBSCRIBE Show NotesResources mentioned in the episode.Kim Vergil’s websiteKim Vergil’s Instagram accountFor more on holiday email marketing strategy, Art Storefronts has […]
Continue reading000: Introducing the Art Marketing Podcast Introducing the mission and vision for our brand new podcast. SUBSCRIBE Show NotesResources mentioned in the episode.Art Storefronts”Boiling the Ocean”The scene from Casino – “The right way, the wrong way, and the way I do things…”Rate and Review the Podcast on Itunes TranscribePrefer to read rather than listen to […]
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